Why we need your story so desperately

Why we need your story so desperately

One of the biggest fears my clients have is that by telling their personal stories they will appear grandiose, self-absorbed, or narcissistic. “Who am I to tell this story,” they ask. “Really, who cares?” Or, “It’s all been written about before, so why bother?” “There...
My love of vegetable-peel cookbooks

My love of vegetable-peel cookbooks

On Saturday, I caught sight of a book about cooking with food scraps at my friends’ vegan café in town. Surrounded by The China Study, How Not To Die, and Rich Roll’s Finding Ultra, all fascinating reads, that’s the one I latched onto as I tucked into my stew. Before...
Genocide, romance, and other irrelevant topics

Genocide, romance, and other irrelevant topics

Over the weekend, I attended a copywriting workshop in Florence, Italy. If you don’t know Laura Belgray, the woman who conducted the workshop, you really should. Her emails and sales content are the bomb.  Her subject lines are so sexy I click on them each and...
False summits and flipping your shit

False summits and flipping your shit

Walt and I were climbing in the Rockies when we decided to stop and shoot this video. We’d just spent a few hours battling despair because we’d come across yet another one of those false summits that makes you want to kill yourself. There’s just...
Even Mother Teresa cared about this

Even Mother Teresa cared about this

I’m guilty of binary thinking: you can either have this or that, but you can’t have both. Except when it comes to writing a book for your business. Do the job right, and you can have both income and impact. The two can go hand in hand. Contrary to popular...