by AnnSheybani | Apr 3, 2022 | Writing
Here’s the thing. Your readers (a.k.a. potential clients) want to know that you’ve overcome the same challenges that they’re currently facing. They want to know that you’ve had your own on-your-knees moment—that horrible moment when you recognized that something had...
by AnnSheybani | Mar 28, 2022 | Reading, Writing
Once upon a time (actually, in 2014), Naval Admiral William H. McRaven gave the University of Texas Austin commencement address. It was a twenty-minute speech that outlined ten principles he’d learned during Naval SEAL training. These principles helped him overcome...
by AnnSheybani | Mar 21, 2022 | Writing
For a lot of entrepreneurs, sitting down to write an entire book on their own seems ridiculously daunting. They have no idea how they’d ever come up with that much content. But imagine getting others to do the writing for you. Even better, imagine attracting ten times... by AnnSheybani | Mar 11, 2022 | Writing
As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at... by AnnSheybani | Mar 7, 2022 | Writing
Being a pretty decent writer, you may think you should go it alone when tackling a book project. Or that a big publishing house should supply you with all sorts of writing help as part of the deal….I mean, if they insist. But I’d like to tell you about... by AnnSheybani | Feb 20, 2022 | Writing
It’s math. Simple math. Everybody knows that the more effort you put into something, the better the results you should see. Up to a point, this assumption holds true. Yet, for the kind of results you’d die for, a ton more effort than you’d think will...
