Our job as writers, particularly prescriptive nonfiction writers, is to take our readers on a journey. A very specific, personal journey that takes us from Pain Island to Pleasure Island,…
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Remember when I said that your book title has two jobs and two jobs only: 1. To sell your book 2. To help your book get discovered through search engines…
Our titling saga continues… The title is what readers remember well enough to repeat to friends and search for on Amazon; the subtitle, less so. The most memorable titles are…
Yah, I bet that subject line grabbed your attention, made you want to learn more. And yet…you want to be careful of attention ploys when it comes to book titles….
You’ve probably read plenty of prescriptive nonfiction books, particularly if you’re writing one or just finishing it up. Look at your bookshelves, or head to Amazon and browse around. Pay…
If the title is powerful enough, it doesn’t matter what’s in the book. Maybe you’ve heard this said. Everything Men Know About Women proves this theory because that book has…
Years ago, and I mean yearssssss ago, Walt and I attended a Brendan Bruchard conference. That’s where we recognized that we could create a business out of just about anything…
As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way…
I run into writers who do not understand the publishing world AT ALL. Take the nice person who commented on this video. If it’s taking you two years to get…
Have you written a complete draft of a book, one with tons of bugs still in it? Are you wondering what comes next; what you’re supposed to do, specifically, during…
