The One Draft Mentality

I want to tell you a little story about my daughter, Iman, and her One Draft Mentality in order to anchor in a point. I’m going to paint a scene, because, as we’ll discuss at some point in time, scenes are what readers remember. A few years back, Iman came home for...

My New Best Friend, Marie Kondo

Just for fun, we’re going to pretend you’d like to write a client-attracting book. I’m going to lead you through an exercise to get you started thinking about that one big result you give your clients, and the associated benefits. Here are some questions I’d like you...