by AnnSheybani | Feb 2, 2018 | Reading, Uncategorized, Writing
If you’d like to outline your message and be seen as an expert in your field, you’d be silly to write a novel. If you’re not keen to write a non-fiction business book, then perhaps you’d like to pen a parable. The parable is a particularly appealing genre for business...
by AnnSheybani | Jan 26, 2018 | Life, Uncategorized, Writing
I was 26 the first time I realized that what people thought about me had more to do with them, then with who I was/am as a person. Such an epiphany should have freed me up; unfortunately it didn’t. When I’d first moved to Iran, I wanted two things more than...
by AnnSheybani | Jan 22, 2018 | Life, Uncategorized, Writing
I received a great question the other day that I’d like to address here: Should someone blog without professional edits to begin engagement about a potential book? (They’re concerned about credibility if they post poorly. Thoughts?) Here’s the thing. I usually catch...
by AnnSheybani | Jan 7, 2018 | Uncategorized, Writing
As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at...
by AnnSheybani | Jan 2, 2018 | Reading, Uncategorized, Writing
I’m going to share with you some important concepts I walk my clients through before they start in on a project. If you’re an entrepreneur or a service professional, these ideas are going to be super useful even if you aren’t looking to write a...
by AnnSheybani | Dec 24, 2017 | Life, Reading, Uncategorized
Like a junkie with a 14-gauge needle, my mother used books to blot out reality. Curled up in her chair, immersed in a novel, she ceased to be aware of anyone or anything around her. When she put her book down, exposed herself to the rage and tension that contaminated...
