One more way to spot a newbie

Lately, I’ve had my head in manuscripts just rife with purple prose. Purple prose, for those of you unfamiliar with the term, is writing that’s so extravagant, ornate, or flowery, it breaks the flow and draws excessive attention to itself. Purple prose is...

The painful book-writing process

Dr. Serena Sterling wasn’t sure she’d ever finish her book project. There were times, as her content developer, I wasn’t sure she would either. Because Serena wasn’t just writing about her business–helping people overcome chronic physical and/or emotional pain–she was...

See if you can spot your favorite excuse

Any time you switch up your routine or form new habits–which is pretty much what needs to happen before starting a book project–you’ve got to overcome all sorts of obstacles that spring up in your path. It’s all well and good when you’re pumped up and motivated, when...
Blowing hot and cold…again

Blowing hot and cold…again

Each time I work on a book project, I not only learn about the topic, but also about myself. Catherine Rolt’s, The Pain Paradox, which is about to be released by Summit Press Publishers, is a perfect example. I knew next to nothing about Integrated Chinese...
How to turn your speech into a book

How to turn your speech into a book

Once upon a time (actually, in 2014), Naval Admiral William H. McRaven gave the University of Texas Austin commencement address. It was a twenty-minute speech that outlined ten principles he’d learned during Naval SEAL training. These principles helped him overcome...

Getting laid, getting paid, looking fab

Years ago, and I mean yearssssss ago, Walt and I attended a Brendan Bruchard conference. That’s where we recognized that we could create a business out of just about anything we pulled out of our backends. I mean, we met people who were making money doing the...