by AnnSheybani | Mar 26, 2018 | Life, Reading, Uncategorized, Writing
My girlfriend is planning her first trip to Ireland. She’s bringing her teenaged kids along with her. She’s purchased the plane tickets, reserved the rental car, now it’s dawning on her that she’s going to have to shell out a lot more money than she’d planned on.... by AnnSheybani | Mar 19, 2018 | Reading, Writing
I’ve got two points I’d like to make. Think of this as the CliffsNotes version of this post. 1. Read The New York Times Book Review to educate yourself on the craft of writing. 2. Don’t try to be everything to everyone because you’ll lose every... by AnnSheybani | Mar 11, 2018 | Reading, Writing
Turtle Bunbury was fixated on 1847. In fact, he wrote over 40 stories about people and events that made the news in that fascinating year. But when it came time to turn his collection of stories into a book, he had a conundrum: How on earth was he going to organize... by AnnSheybani | Mar 5, 2018 | Reading, Writing
I caught sight of myself on video last week during a group coaching session. There were about 10 other entrepreneurs on the call as well, their faces appearing whenever they spoke or made noise. Of course, I didn’t really pay attention to them, so fixated was I on my... by AnnSheybani | Feb 2, 2018 | Reading, Uncategorized, Writing
If you’d like to outline your message and be seen as an expert in your field, you’d be silly to write a novel. If you’re not keen to write a non-fiction business book, then perhaps you’d like to pen a parable. The parable is a particularly appealing genre for business... by AnnSheybani | Jan 2, 2018 | Reading, Uncategorized, Writing
I’m going to share with you some important concepts I walk my clients through before they start in on a project. If you’re an entrepreneur or a service professional, these ideas are going to be super useful even if you aren’t looking to write a...