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Book launch FOMO is making authors do dumb things

Book launch FOMO is making authors do dumb things

by AnnSheybani | Aug 10, 2025 | promotion, Writing

Last week, I had three different authors ask me variations of the same question: “Should I do a Kickstarter like Sarah Jessica Parker did, or that $1.99 thing like Mike Pence, or maybe try that free shipping deal like Jennifer Lopez?” (OK, they didn’t use...

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