A Business card book is often written by a business owner who wishes to demonstrate their expertise in 100 pages or less. The design is to establish authority and demonstrate that the author has a framework to solve a particular problem.

Now, I’m not a huge proponent of this kind of book because I’m all about substance, but there’s a right time to write these books, and a wrong time to depend on this quick hit offering.

I thought I’d take a few minutes to expound on the matter.