A Business card book is often written by a business owner who wishes to demonstrate their expertise in 100 pages or less. The design is to establish authority and demonstrate that the author has a framework to solve a particular problem.
Now, I’m not a huge proponent of this kind of book because I’m all about substance, but there’s a right time to write these books, and a wrong time to depend on this quick hit offering.
I thought I’d take a few minutes to expound on the matter.
Check out my book
Straight-talking, funny and brutally honest, How To Eat The Elephant will give you–yes, you–the push you need to haul your ass off the sofa and position it in front of your computer long enough to produce a real, live book.
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