You’ve Got To Be Bad To Be Good

I received a great question the other day that I’d like to address here: Should someone blog without professional edits to begin engagement about a potential book? (They’re concerned about credibility if they post poorly. Thoughts?) Here’s the thing. I usually catch...

5 Ways To Sharpen That Dialogue

As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at...

What’s Your Problem?!

I’m going to share with you some important concepts I walk my clients through before they start in on a project. If you’re an entrepreneur or a service professional, these ideas are going to be super useful even if you aren’t looking to write a...

Go Wear The World Like A Loose Garment

Like a junkie with a 14-gauge needle, my mother used books to blot out reality. Curled up in her chair, immersed in a novel, she ceased to be aware of anyone or anything around her. When she put her book down, exposed herself to the rage and tension that contaminated...

What I’m Reading Now

I need to write about this book, and I need to write about it now. For a couple of reasons. First, if I don’t get to it PDQ, Walt is going to beat me to the punch. The last time the two of us were smitten with an idea or a book, he went and wrote this. Even though I’d...