by AnnSheybani | Apr 12, 2021 | Writing
Many of my clients want to include personal stories in their book, often because they’ve had to overcome certain challenges shared by their clients. Their story, their journey is relevant to their target audience. All successful stories have one thing in... by AnnSheybani | Apr 5, 2021 | Life
The trail was 45-minutes long. One of those long, windy black diamond numbers over steep moguls, through unconsolidated snow. My bindings were acting up. One turn, two, and my ski would fall off. Walt was getting frustrated. Down on his hands and knees for the... by AnnSheybani | Mar 29, 2021 | Reading, Writing
I talk to a lot of folks looking to write and publish expert positioning books. Sometimes they’re driven by the desire to tell their personal story; sometimes, to share their unique process for fixing a particular problem, or to carve out a place in an...
by AnnSheybani | Mar 21, 2021 | Life, Reading, Writing
I climb high mountains. I’d like to offer you three lessons I’ve learned in the mountains; climbing lessons if you will. I’ve discovered over the years that there are many “mountains” in life. These lessons can be applied liberally. Each is entirely relevant to... by AnnSheybani | Mar 15, 2021 | Reading
Each Friday, Simon and Schuster sends out a promo email advertising temporarily discounted books. You can snag great Kindle reads for a couple of dollars. If you’re not on their mailing list, you can right that travesty by going here. Trust me, you want to be on this...
