Why risk it if you don’t have to?

A while back, one of my friends questioned my penchant for voluntarily placing myself in situations where I could get hurt, for “manufacturing fear”. The world provides enough danger already, why go out looking for more? She was referring to mountain...
Sexy formatting tricks to stir envy

Sexy formatting tricks to stir envy

There’s something wonderful about writing a non-fiction book—how-to, self-help, or motivational, just to name a few of the business-building genres. You get to use all sorts of formatting tricks a memoirist or novelist would kill for. What do I mean by formatting...

How to write a book when you’re nutty

I wanted to share with you a 10-minute Masterclass I ran a month or two back for those who registered for one of my book-writing webinars. I got tons of comments about just how helpful it was, thus me finally getting around to presenting it to you here. I would have...

A pernicious myth that needs to be killt

OK. It’s time to dispel with a myth, one that’s going to cause you a number of problems if you persist in buying into it. Book promotion, as much as we’d all like to believe otherwise, is the job of the author. You heard me right. Now let me...
Can I charge more if I have a book?

Can I charge more if I have a book?

The other day, I was talking to a student enrolled in the Influential Author Formula. She asked, “Can I charge more money if I have a book?” God, I love this question, which is why I’m going to share my answer right here. Let’s come at this from two angles. If you’re...