by AnnSheybani | Feb 20, 2022 | Writing
It’s math. Simple math. Everybody knows that the more effort you put into something, the better the results you should see. Up to a point, this assumption holds true. Yet, for the kind of results you’d die for, a ton more effort than you’d think will... by AnnSheybani | Feb 8, 2022 | Reading, Writing
Years ago, and I mean yearssssss ago, Walt and I attended a Brendan Bruchard conference. That’s where we recognized that we could create a business out of just about anything we pulled out of our backends. I mean, we met people who were making money doing the...
by AnnSheybani | Jan 31, 2022 | Writing
I’m going to share with you some important concepts I walk my clients through before they start in on a project. In fact, just the other day, I had this conversation nearly word for word. If you’re an entrepreneur or a service professional, these ideas are... by AnnSheybani | Jan 23, 2022 | Reading, Writing
I have a problem. This problem has gotten big enough that I’ve decided I need a solution. Oh, sure, I’ve been aware of this issue for a good long while, but recently I recognized that it’s costing me big time, so it’s taken on some urgency. You see, I avoid conflict.... by AnnSheybani | Jan 17, 2022 | Writing
Each week, I have conversations with people who claim to want to write a book. I listen carefully, not just to establish if I like an individual, which is necessary if I’m to take them on as a client; if I think the project would be interesting and teach me a thing or...