What I’m reading now: Barnflower

In Ireland, I would sit on the couch and watch my neighbor’s grazing cows through the living room window. Each morning John’s border collie would hit the pasture and drive the herd down the hill to the milking parlor. The dog would appear again in the evening when we...

Your Achille’s heel is boring

My friend and I were seated together at a conference. I could practically feel the sparks coming off her, so consumed was she by the desire to be plucked from the crowd and brought onstage for an exercise. Leaning forward, she gripped the chair-back in front of her,...

Sometimes it’s not about the money

I sell book-writing and publishing services. That means I have to market said services: highlight the potential benefits of sinking time, energy, and money into a book project as well as point out the typical stuff that gets in the way. Basically identify the gap...

Know thy audience

I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars.  You can package your content in myriad ways, but you’ve...