by AnnSheybani | Oct 16, 2023 | Writing
If you have a bunch of interests, but don’t consider yourself a master at any one… If you’re afraid to choose one of these interests as a topic for an expert-positioning book because, you know, you’re hardly the master…. If you’re... by AnnSheybani | Oct 8, 2023 | Writing
A lot of manuscripts slide across my desk each week, which shouldn’t surprise anyone seeing as I run a publishing house. After all these years in the business, I can identify why a particular book draws me in and where another immediately goes off the rails. I... by AnnSheybani | Oct 2, 2023 | Life, Reading
I hate this quote only because I know it’s true: The things you want most in life are located just outside of your comfort zone. (I’m paraphrasing, so please don’t think you need to correct me.) At a certain stage of life and/or business, the last... by AnnSheybani | Sep 23, 2023 | Writing
I took an essay writing course in grad school back when dinosaurs roamed the earth and discovered that it’s much harder to wrap up a piece than it is to start one. When it comes time to draw a conclusion, just watch yourself blank out. The same sort of WTF-now? comes... by AnnSheybani | Sep 18, 2023 | Writing
The introduction to your non-fiction book is your chance to make a good impression on potential readers and convince them to keep reading. We’re all busy people, so we need to know, straight out of the gate, that our precious time will not be wasted. These first few...
