Your book hook

A lot of manuscripts slide across my desk each week, which shouldn’t surprise anyone seeing as I run a publishing house. After all these years in the business, I can identify why a particular book draws me in and where another immediately goes off the rails. I...

Driving Miss Daisy

I hate this quote only because I know it’s true: The things you want most in life are located just outside of your comfort zone. (I’m paraphrasing, so please don’t think you need to correct me.) At a certain stage of life and/or business, the last...

How to write a non-fiction conclusion for your book

I took an essay writing course in grad school back when dinosaurs roamed the earth and discovered that it’s much harder to wrap up a piece than it is to start one. When it comes time to draw a conclusion, just watch yourself blank out. The same sort of WTF-now? comes...

Three narrative-driven nonfiction genres

Many of us become coaches, speakers, or service professionals, if you will, because we’ve had to solve a particular problem for ourselves. Through trial and error, we figured out the process required to get the desired outcome. Somewhere along the road, we realized...