Non-fiction formatting techniques

There’s something wonderful about writing a non-fiction book—how-to, self-help, or motivational, just to name a few of the business-building genres. You get to use all sorts of formatting tricks a memoirist or novelist would kill for. What do I mean by formatting...

30 minutes to literary success

I talk to writers about their desire to get a traditional publishing house deal at least once a week. I’m sure I’ve mentioned this numerous times before. It’ll take me an hour to explain the lay of the land, when and if it makes sense, and I...

Disregard that travel advisory!

It is said–by whom, I haven’t bothered to track down–that we humans learn from shared stories of success, and from stories of failure. Me? I’m pretty obsessed with stories of failure because I’ve learned more from MY mistakes than from my...

Competing with Henry Kissinger

How do you stand out in a crowded market? Good question. Especially when you are writing an expert-positioning book on a popular subject. If you plug in the keyword “leadership” on Amazon, up will pop 60,000+ titles on the subject. That’s right, 60,000 PLUS. On the...

What if your book is an epic failure?!

You’ve been talking about writing a book for years, a book that will attract right-fit clients, grow your business, impact lives, establish authority in your field. But you’re afraid to get started because….what if you fail. OK, maybe this isn’t you, but...