by AnnSheybani | May 27, 2024 | Writing
You’ve probably read plenty of prescriptive nonfiction books, particularly if you’re writing one or just finishing it up. Look at your bookshelves, or head to Amazon and browse around. Pay attention to the language of the titles and subtitles in that... by AnnSheybani | May 20, 2024 | Writing
If the title is powerful enough, it doesn’t matter what’s in the book. Maybe you’ve heard this said. Everything Men Know About Women proves this theory because that book has sold more than 750,000 copies and its 120 pages are … blank. Coming up with a strong title for... by AnnSheybani | May 13, 2024 | Reading, Writing
Years ago, and I mean yearssssss ago, Walt and I attended a Brendan Bruchard conference. That’s where we recognized that we could create a business out of just about anything we pulled out of our backends. I mean, we met people who were making money doing the most... by AnnSheybani | May 6, 2024 | Writing, writing lessons
As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at... by AnnSheybani | Apr 28, 2024 | publishing, Writing
I run into writers who do not understand the publishing world AT ALL. Take the nice person who commented on this video. If it’s taking you two years to get published–and I’m not talking about the traditional production process, which feels like...