by AnnSheybani | Mar 2, 2024 | Writing
How do you stand out in a crowded market? Good question. Especially when you are writing an expert-positioning book on a popular subject. If you plug in the keyword “leadership” on Amazon, up will pop 60,000+ titles on the subject. That’s right, 60,000 PLUS. On the...
by AnnSheybani | Feb 17, 2024 | Writing
You’ve been talking about writing a book for years, a book that will attract right-fit clients, grow your business, impact lives, establish authority in your field. But you’re afraid to get started because….what if you fail. OK, maybe this isn’t you, but...
by AnnSheybani | Feb 9, 2024 | Writing
Once upon a time–OK, about a month ago–an expert wanted to write a book to buttress her credibility, attract right-fit clients, and help those who couldn’t afford her consulting fee. This is a more than reasonable desired outcome for an author working on...
by AnnSheybani | Feb 5, 2024 | Writing
Hey, successful entrepreneur writing a non-fiction book for your business. Here’s another way to turn your readers into clients and/or fans: Have a solid structure with a clear transformation path As opposed to taking your reader on a wild goose chase over hill and...
by AnnSheybani | Jan 15, 2024 | Writing
Here’s why I think people end up writing Business Card books, you know, the 100-page (or less) skim across a topic that you can hand to potential clients, usually accompanied by an apology because you know it’s not very good. As an entrepreneur or business owner,...
