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The ugly truth about why everyone quits their book (except this one badass)

The ugly truth about why everyone quits their book (except this one badass)

by AnnSheybani | Jul 27, 2025 | Reading, Writing

Each week, I have conversations with people who claim to want to write a book. I listen carefully, not just to establish if I like an individual, which is necessary if I’m to take them on as a client; if I think the project would be interesting and teach me a...

The publishing question that’s keeping you from writing (And why you’re asking it backwards)

by AnnSheybani | Jul 18, 2025 | publishing, Writing

So here’s what happened. A woman named…oh, I’ll call her Taylor Swift because Walt is super into her…. reached out with some questions about Summit Press’s hybrid publishing model versus going the self-publishing route. These were smart...

The 5 Types of Writers (And Why Most Pick the Wrong Strategy)

by AnnSheybani | Jul 11, 2025 | Writing

Can I ask you a question? Why do you want to write a book? Seriously, do you even know? What’s your purpose for doing so? After working with hundreds of writers over the past decade, I’ve learned that there are fundamentally different types of people who want to write...

The 15-month Plan That Sold 10 Million Books (And Why Your ‘Wing It’ Strategy Isn’t Working

by AnnSheybani | Jul 7, 2025 | Reading, Writing

Here’s what I love about James Clear’s Atomic Habits success story: it completely destroys the romantic myth that great books just “find their audience.” You know, that fairy tale where you write something brilliant in your mountainside cabin,...

We accidentally created a bestseller (and now everyone’s having an identity crisis)

by AnnSheybani | Jun 30, 2025 | Reading, Writing

Last week, The Wisdom Collection went live on Amazon. Within 48 hours, it blew the top off the platform in ways that surprised even me—and I’m not easily surprised when it comes to book launches. In fact, I’m kind of jaded. First, we hit bestseller in a...
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