I’m always interested in hearing about that moment a business owner decides that it’s time to write a book. One minute they’re juggling myriad responsibilities, the next, they’re looking around trying to decide how one goes about getting a book writing job done despite the mile-long to-do list.

Bryn Lottig, author of No Child Left Inside, spoke with me about that moment she decided a book was the next logical step in her business growth. She and her parter run Kikori, an experiential Social Emotional Learning (eSEL) approach that makes it easy and joyful for educators to cultivate the ideal classroom environment for learning and transformation for all students. They have an app, offer workshops, speak on the topic, the whole nine yards. The book was the “obvious” next step. And deciding how to go about doing it well, knowing the common pitfalls, took lots of research on Bryn’s part.

And that’s when we got together.

Bryn and I talked about the outrageous success of her book launch. She’s a #1 International Best Seller now, which sort of blows her mind. How that happened when so many of her first-time author friends heard nothing but crickets.

We talked about the fear that comes with putting your story out there for strangers to read, the additional responsibility you fear will be tied to your book’s success, how hard the process can be on your family and team when you’re preoccupied with a long-term project that will not yield immediate ROI, and so much more.

Also, the “grandiose” dream Bryn has now that No Child Left Inside is out in the wild. We like “grandiose” dreams around here.