Here's what I learned TOTALLY by accident. Personal story sells.

The more bold and authentic your voice, the more easily you'll attract those you're meant to work with. You've got to tell it like it is, and be wholly you. Because readers want to know if they can connect with you on an emotional, philosophical, or even spiritual level. They need to know what you fucking stand for, and the stories you choose to tell will allow them to determine that. These are some of my stories. This is my take on life, writing, and reading.
Writing

Do NOT Write A Book Until You Hear This!

November 5, 2017

Look, writing a book requires a big investment from you, not just in money, but also in time and focus. If you’re flirting with the idea of writing a book for your business, you’ll want to be able to answer the following questions, otherwise you’ll wind up chasing your tail.

  1. Who do you serve? In other words, who is your target market in very un-broad terms?
  2. What big result(s) do you help your clients get?
  3.  What are the financial, emotional, physical, and spiritual benefits that accompany that big result?

The more easily you can answer these questions, the smoother the whole book writing process promises to be.